Beverage Packaging
This is a collection of packaging ideas and creations. Projects based off of what could be purchased at high volumes and what would be eye catching by the viewer and if they were to be sold in stores, displayed and stocked on the shelves.
Persona.The packaging direction for Persona. was inspired from European products. Typography was chosen for its similarity in packaging in that region. The color palette are light with a gradient transition and a contrasting blue. This is meant to keep an appeal that is focused on the lightness of sparkling water and flavors that are equally light but memorable.
|
purePure coconut water was designed to contrast the usual designs associated with coconut water. Other coconut water packaging uses bands of blues, greens and browns are used with weighted typography.
Pure introduces a small amount of bright blue green to relate to a tropical ocean and the freshness of the coconut water as well. The palm trees bring the viewer to a perspective as if looking up through them relaxing enough to where the trees and the rest of the world begin to fade away. |
festive design
The Halloween can designs were illustrated and created in Procreate and then added to mockups. In the Halloween spirit these designs were made in a whimsical nature and meant to create a fun, feel good mood when seeing them. No specific drink type was attached to them and depending on the variety of drink the designs could be expanded on as needed or made to be an yearly anticipated design.
lore - sorta
Lore-Sorta, which translates to flower bouquet in Basque, is meant for the design to portray a floral display, the aroma and the delicateness of the wine associated with it. With there being numerous floral options this allows for a multitude of collections of wine flavors to match different types of flowers.
|